You Will Not Believe The Blog was kind enough to share the following with all of mankind:

We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.

Explore the world of Star Wars Yoga here: http://youwillnotbelieve.typepad.com/ywnb_the_blog/star-wars-yoga/